Where in the World is WhatDoISell.com?

whatdoisell_slider2If you arrived here via the way of WhatDoISell.com, you may be wondering what happened to the site that launched it all 2004?

WhatDoISell.com has long been the premier brand for product sourcing information.

From this point on, all WhatDoISell.com training will be posted here at Strategic Ecommerce

 

Lisa Suttora

Strategic Ecommerce

 

Why Simply ‘Being on Pinterest’ Isn’t Enough for Your Online Store

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There’s no doubt that Pinterest is the top social marketing platform for online retailers.

If you want to get your products in front of an interested group of consumers who love to discover new products and are willing to click through to your store or product page and make a purchase, Pinterest is the place to do that.

While Facebook is now throttling reach and forcing brands to pay for visibility, Pinterest invites users to open business accounts, has recently begun a new program called Rich Pins, that enables merchants to feed real time price data to Pinterest users, and launched a new gift category to showcase new consumer goods.

But simply “being on Pinterest” isn’t enough to get more traffic and sales to your online store.

Successful ecommerce marketing with Pinterest requires a strategy. A clearly defined marketing approach to attract the type of customers who will want to buy your products, getting the right content in front of Pinterest users so they’ll follow your boards and re-pin your products, and most importantly, the skills to build a following.

Done correctly, Pinterest is a quick and easy marketing tool to use.

  • It doesn’t require a lot of time to market effectively
  • It’s no cost or low cost to get results
  • Once you have a strategy, and know how to market your business, you can outsource your Pinterest marketing
  • Pinterest will only continue to grow in importance for online merchants

Your 5 First Steps to Get Start with Pinterest for Ecommerce Marketing

Having a personal Pinterest account with a hodge-podge of personal and business boards is not going to cut it if you want to get some traction on selling your products through Pinterest.

Implement these steps, in this order to lay a solid foundation for your Pinterest marketing

1. Set up a Pinterest for business account, or if your existing personal account has been used solely for business, convert that account to a business account.

You need a Pinterest business account to take advantage of features such as verified URLs that Pinterest only offers to business users. If you’ve set up your personal account in your business name, you’ll want to convert that account to a business account so not as to loose your business name.

2. Create an optimized Pinterest bio. What does your store sell? Who is your target customer? What is the unique spin on your business?

Some examples of an optimized Pinterest ecommerce bio are:

 

 

 

 

3. Verify your store/website URL in your bio. This is the biggest mistake that online merchants make. They don’t include a link to their store and verify it in their Pinterest bio.

 

The search engines index this bio and it is a no follow link.

 

During holiday 2013, Pinterest doubled the revenue sent to retailers on Black Friday, and more than tripled the revenue on Cyber Monday, when compared with the 30-day average preceding the Thanksgiving holiday.

These 15 steps will show you how!

  1. Set up/convert a Pinterest business account
  2. Name the account in your business name
  3. Create your optimized Pinterest bio
  4. Add your primary store URL to Pinterest bio
  5. Verify store URL in Pinterest bio
  6. Add an image to Pinterest bio
  7. Verify Pinterest settings (admin panel)
  8. Set up/optimize your Pinterest anchor boards (top two rows)
  9. Theme boards with most relevant topics added to the top two anchor boards
  10. Theme your boards with Pinterest cross marketing in mind
  11. Add at least 14 content pins to each board
  12. Optimize board titles/descriptions
  13. Create a store board in your top anchor board
  14. Pin both content and your product pins to your anchor boards
  15. Create pins using the “title and description” format

Welcome to Strategic Ecommerce!

strategyThere is no shortage of information on the web about today’s fast paced world of ecommerce.

And therein lies the problem.

There’s so much information about selling products online (good and bad),  that busy online merchants are often overwhelmed trying to sift through blogs, Facebook groups, newsfeeds, etc. trying to find the right strategies to grow their online stores.

Not only is keeping up on all the latest news a daunting prospect, trying to figure out what the appropriate strategies are for your business can leave you more confused than ever!

Choose the wrong path and it will cost you time and money.

Let “paralysis by analysis” get the best of you and you’ll choose nothing at all, leaving your business stagnant. Not growing or thriving despite all your hard work!

Today’s online store owners don’t need more information, they need step-by-step strategies designed specifically to achieve a desired result.

Introducing Strategic Ecommerce

Strategic Ecommerce is an online training company that helps ecommerce merchants of all levels master the skills and strategies required to grow a successful online store in three core areas:

  • Sourcing
  • Marketing
  • Strategy

Our video, audio and written training materials provide DOABLE, step-by-step, leading- edge training that simplify your path to success on Amazon, Ebay and beyond

At Strategic Ecommerce,  you’ll always learn what’s working now in today’s quick changing ecommerce landscape.

Whether it’s sourcing strategies for Amazon or a marketing plan for your Ebay store, we’re here to give you the:

  • What to implement
  • How to implement
  • When to implement

and most importantly…

  • If you should apply something to your business

A Trusted Source for Ecommerce Training

Strategic Ecommerce founder Lisa Suttora has over 10 years experience in providing ecommerce online training.

 

 

 

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This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind. This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind.

This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind.

This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind. This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind.

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This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like.

This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind. This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like.

This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind.

This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind. This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind.

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This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like.

This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind. This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like.

This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind.

This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind. This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind.

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This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind.

This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind. This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind.

This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind.

This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind. This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind.